Tasty food is more than meets the eye....

“So long as you have food in your mouth, you have solved all questions for the time being.” – Frank Kafka.

We all have our likes and dislikes when it comes to food, but have you ever wondered what makes eating so satisfying?

It’s more than meets the eye according to Professor Barry Smith at the London University Centre for the Study of the Senses.

A study in 2008 by Oxford professor Charles Spence showed that people think Pringles taste stale when they’re less crunchy even though they taste and smell normal.

Professor Smith believes that’s why they make bags of crisps as noisy as possible to get our brains thinking they are fresh fresh fresh.

Texture can also either attract or put us off food. Many of us don’t like anything with a creamy texture while others might avoid chewy foods.

We have all eaten something that leaves us with a horrible aftertaste. But did you know scientifically its really more of an after smell. 

When you swallow, the odours are being pulsed from the gullet up the nose, but the brain misinterprets this as if it was coming from the mouth.

Of course smell is a key element of any food. When we are trialling new products or looking at ways to improve existing products, we want to make sure the smell you get makes you come back for more.

Of course our taste buds and sensation change over time. Many of us hate certain foods as children but as we try more food and experiment as we get older we often learn to love these ingredients.

What puts you off what you eat? Have you grown to enjoy any foods the older you got?

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