No summer would be complete without the chime of an ice
cream van.
But where have they all gone I hear you ask?
We were amazed to read that the number of ice cream vans on
Britains’s roads has dropped from 25,000 in the 1970s to just 5,000 today.
Just last week the Sunday People has teamed up with the Ice
Cream Alliance to launch ‘Cone and Get One’ in the hope of reinvigorating public
interest.
Zelica Carr, CEO of the Ice Cream Alliance, “The ice cream
van has been a great part of British culture for decades and for many people
the sound of the chimes brings back joyous childhood memories that a lovely
treat is on the way.
“I’m sure we can demonstrate the huge support that exists
for ice cream sellers amongst the public and hopefully persuade the powers that
be to add their support to preserving this great British institution.”
So what has caused the disappearance of the vans?
Some local councils are charging traders £3,000 a year for a
street trading licence and the costly congestion charge zones in London have
priced vendors out of selling hot-spots.
Even the government are doing their bit to help out van
drivers.
They relaxed rules for the first time in 31 years on how
long ice cream van chimes can be played.
Van drivers will be allowed to play songs for up to 12
seconds instead of four.
Let’s hope the country embraces the latest campaign and we
start to see and hear more vans on our streets.
What’s your fondest summer childhood memory? What was your
favourite cone from the ice cream van?
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